Clearloop, a solar startup, is expected to bring economic and employment development to Jackson, Tennessee, following a launching ceremony earlier this month. Former governor Phil Bredesen co-founded the new project, which allows businesses to invest in the renewable energy while reducing their carbon footprint. Clearloop allows smaller businesses and people to engage in greening the electricity grid because there is no minimum investment.
Clearloop began construction in Jackson on September 2 with a community event. According to CEO Laura Zapata, the project will power about 200 households in the region for the next 40 years while reducing carbon emissions by 60 million pounds. Clearloop chose Jackson not only because of its centralized location between Memphis and Nashville but also since part of the company’s aim is to establish up shop in regions where solar initiatives will “go further” and have a greater impact, according to Zapata. Cities like Nashville, according to Zapata, who grew up in Memphis, see a lot of financial and economic investment. Clearloop, on the other hand, sought to find a place that would be more beneficial to the community.
“It was critical to focus on how much this means for the neighborhood, not only how dirty the grid is and how sunny the place is,” according to Zapata. “[Jackson is] a confluence of all of those elements, and it just so happens to be a great opportunity for us to develop in Tennessee as our maiden project.”
Small businesses and individuals who invest in Clearloop provide the majority of the company’s cash. According to Zapata, a detergent firm, for example, is tracking the carbon impact of transportation and production and can offset that by investing in the solar company. According to Zapata, these corporations buy “carbon offset credits” to help them meet their sustainability goals. Many of them had never known of Jackson or even visited Tennessee until working with Clearloop. But investment isn’t limited to businesses; according to Zapata, one children’s book author bought carbon offset credits via Clearloop to mitigate the carbon impact of shipping and printing books.
Zapata has no minimum investment, making renewable energy more affordable to businesses with limited resources. She also claims that consumers drove much of the demand for companies to be greener in the first place. Consumers showed a strong willingness to support and purchase from greater sustainable companies during and after the pandemic. Clearloop has seen a lot of business as a result of this, and Zapata invites anyone interested in solar to arrange a meeting through their website.